Monday, September 26, 2011

107.7 The End

   107.7 The End (KNDD) is an alternative rock station based in Seattle, Washington. It started in 1962 as a station called KRAB, which played world music, jazz, and other eclectic types of music. The station had a few other attempts at commercial radio, most proving to be unsuccessful.



    In the weeks of August 1991, the radio station began to announce a cryptic message-"The end is coming"- between songs and during commercial breaks. On August 23, 1991 at 3 pm, the station officially changed it's name to KNDD "The End", and played their first song, R.E.M's hit single, "It's The End Of The World As We Know It." Under the slogan "the world famous end," the station played hit alternative rock songs. Shortly after The End's first broadcast, three local Seattle bands released albums that would shape the growing grunge culture in Seattle, and would solidify The End as a top FM station in the Seattle metropolitan area. Pearl Jam's "Ten", Soundgarden's "Badmotorfinger", and, arguably one of grunge's greatest influences, Nirvana's "Nevermind" were all released and shortly after, the grunge movement gained national attention.
   
      Today, The End remains one of Seattle's only alternative rock FM stations, and included several successful programs on the station. Most notably, Adam Corolla's morning show was very successful and was popular nationwide. After his show was cancelled in 2009, the station was left without a morning show, and began an on-air search for replacement. The search, which included local DJs and musicians, ended with the addition of Whitney "Red" Knoerlin and a brand new morning show.
The station also includes programs such as The End Unplugged on Sunday mornings, where they play acoustic and live versions of alternative rock songs. Sunday nights has The End's “Local's only” slot, where the only music played is performed by bands from the Northwest.
   
       In addition, The End throws annual concert events such as their holiday show, Deck the Hall Ball. Deck the Hall Ball is their biggest show of the year, and usually has big names grace the stage for the event, such as Modest Mouse, Muse, 30 Seconds to Mars, Metric, Phoenix, and the Black Keys to name a few. Endfest is The End's summer musical festival, and has had bands such as Blink-182, Bad Religion, Minus the Bear, Sonic Youth, Bush, and the Strokes.

3 comments:

  1. I listen to 107.7 the end, but I’ve never really know how the radio station began, and how it changed over time. I liked this article; it gave good information on how the show started and how the grudge scene changed the station. Something that i think could help strengthen your article would be to add some pictures that could help supplement your article. You could for instance put a picture of the 1077 the end logo. You could put up pictures of Nirvana or any band that you consider to be part of the growing grudge culture. I also think your article could benefit from things such as headings to make your article easier to follow along to. It seems like your article could use more information, like who created the station. Also, who is the general audience that your trying to speak to? You only seem to be approaching this article from one aspect, of how its history. You should include things like what bands are played now a days in the show. You didn't mention anything about their website either, which has a considerable amount of information. Overall, if you make some revisions, i think your article will be strong and well written.

    ReplyDelete
  2. Hi, Savannah.

    I agree with Erik in terms of enhancing your text with some visual rhetoric. This is entirely up to you, but if you think a photo(s) could strengthen your text, be very selective and conscious of what you choose to supplement your post; don't simply "drop" a photo.

    D. Kopp

    ReplyDelete
  3. Because of your post I started listening to The End:) I didn't even know about it before (I've only been in the Seattle area 3 years). Though your text is informative, I feel that it needs more content to tie everything together. Maybe you could talk about the people that listen to the station and how you relate to it. You could also mention what the station's role is in shaping today's radio and what sets them apart from other radio stations other than the type of music they play.
    I agree that some visual elements could also help your text. Maybe The End's logo and maybe an image of the people that make the station happen would be nice to include.
    I think that the end of your post is open to adding a small conclusion... something that perhaps looks forward to the future of The End, or invites readers to experience the station.
    Another small detail that I noticed is that your text skips verb tenses a lot. It goes from present to past in a number of places which makes it a little difficult to follow.
    Otherwise a great post!
    Orsolya

    ReplyDelete